When generative AI burst onto the scene, one of the most interested parties was marketing departments. While some saw generative AI as a direct threat to marketing jobs, other saw it as an opportunity to increase content marketing efforts, creating a range of pieces in an efficient manner that can be used across their company site.
But is Pepper Content AI that tool?
Here, we will look at the following:
Overall, Pepper AI is an excellent tool for creating high-quality content marketing strategies, along with other tools that are all designed to improve your content ROI.
If you can afford the hefty price tag, you will get plenty of data to play with, and marketers will benefit from the ability to find relevant keywords, scale their content production, and use AI powered tools to improve their businesses.
After spending just five minutes on the platform, it is clear that Pepper Content is very much tailored to marketing teams. While other AI platforms provide some similar features, Pepper Content is designed to support larger teams, with their membership accommodating three users as standard.
If you need a tool that can help you promote your brand effectively across your website and digital marketing strategy, Pepper Content AI is a strong option for any teams that can afford the subscription.
To get the most out of your Pepper Content subscription (and trust me, you'll want to use all the technology on offer given the high price tag!), you need to fully integrate your team onto the tool.
If you have decided after your free seven day trial that Pepper Content AI is the future of your marketing efforts, you need to take advantage of the three seats you have included in your membership, writing content within Peppertype, and using the other key features like the Keyword Research option.
As with other generative AI tools, you can use the Peppertype feature to create plagiarism free content, but that isn't the best way to use the tool, especially when you consider how Google is training content that is 100% written by AI.
However, you can create plenty of different types of content using the Peppertype tool, including blog articles, SEO-friendly content, product descriptions, social media posts, and anything else you might think of.
When you first get onto the Pepper Content AI page, you are immediately faced with an interactive tour of the website. This tour is a brilliant way to introduce the user to the many tools and features on offer, adding value to the purchase and reinforcing that the new client made a great choice purchasing a subscription.
The tour is also extremely detailed, without overwhelming you with too much information all in one go. It shows off the impressive user-face, and allows you to feel confident using the platform from day one.
Another great feature of the Pepper Content platform is the keyword research feature, which helps with the SEO aspect of the content creation process. Here, the platform uses artificial intelligence to identify keywords you should target based on your website, allowing you to streamline your content creation and craft articles your audience want to read about.
Let's test it out with my copywriting website.
As you can see below, Pepper Content ranks the keywords in a similar manner to market-leading tools like AHREFS, focusing on search volume and keyword difficulty, to help you identify the best opportunities to rank well for highly searched terms and phrases.
Now, let's also do the same for the keyword portfolio feature:
The keyword portfolio feature is very similar to a term SEO professionals will be aware of, which is known as "keyword clusters". Keyword clusters are used to gain topical authority on a subject, which helps Google see you're an authoritative voice on a subject, allowing you to rank higher.
You have to input your own keywords manually, but you can copy them across from the keyword research tool so that's not an issue. When you do, you will be left with your list of keywords and their search volume and difficulty.
While some clustering tools do the work for you, the keyword portfolio tool is more like a management tool, allowing you to categorize keywords to then cover in your work.
Finally, we have the Peppertype AI content feature, where you can opt for a content format, and start generating!
Let's create an article, using out copywriting example:
As with other AI writing tools, you are provided with multiple options to pick from, allowing you to craft your perfect article.
Here's the project completed in full, that took a little over 5 minutes, but is only AI-generated content.
The content is fine, but perhaps a little underwhelming given the cost of the subscription.
Now, while Pepper Content AI has plenty of fantastic features, it does have one glaring issue for a lot of you reading this article, and that is the eye-watering price.
At $399 per month, many small businesses or entrepreneurs will not be willing to part with such a hefty amount of money each month on their content marketing efforts, especially considering you then still have to pay to promote anything you create.
So, for those with slightly less deep pockets, what options are available?
Fortunately, plenty!
Tools like Hypotenuse.ai and NeuralText offer similar marketing features, allowing you to efficiently generate the foundations of product descriptions, social media posts, and long-form content.
With the right prompts, ChatGPT can also help you with these aspects, albeit with much more detailed prompting then these tools specifically designed for marketing teams.
While Pepper Content AI has many exciting features, one question remains. Can Originality.ai detect it's content as AI generated? Let's take our copywriting article example from earlier, to see if Originality.ai can correctly detect it as AI written.
https://app.originality.ai/share/8to9u6s4qrdi57zx
Originality.ai quickly detects the content as 100% AI generated. To improve your performance and drive more sales to your brand, you need to add an element of human touch in your content.
As you can tell, Pepper Content AI is a very powerful SEO tool for marketers to take, albeit with a rather expensive price tag.
However, if it is within your price range, and you want to create SEO-friendly content that you can track and will bring more customers to your business organically, we recommend testing out the Pepper Content AI tool using the free seven-day trial.
Discover whether or not the content Pepper AI creates helps streamline your content process or if you prefer the alternative suggestions highlighted in this article.
Pepper Content is a high-quality content marketing tool that uses artificial intelligence to help you with the content creation process. Marketing teams would benefit from the content creation tools, such as rewording existing content, keyword research, and other new features that help create content for their target audience.
You can use the Pepper Content platform for free to create high-quality content, but your trial will run out after 7 days, at which point you will need to upgrade your membership to continue content operations.
While both tools use a natural language processing AI assistant, Pepper Content focuses specifically on content marketing ROI, focusing on generative AI that helps improve organic traffic and customer engagement.
