AI Writing
How to Use AI to Rewrite Content: The Definitive Guide
Avoid wasting time on rewrites! Learn how to use AI tools to rewrite content efficiently while still maintaining SEO best practices and avoiding plagiarism.
Rewriting content can be a time-consuming element of content marketing or growing a small business.
However, it’s an essential practice that refreshes content. Rewriting can help you keep content on-brand and relevant for your audience.
Get insight on how to use AI to streamline your rewriting efforts while still creating transparent and authentic content for your audience — so you can save time and boost productivity.
While AI rewriters certainly can't replace human creativity, they can save you time and effort. They're great for reformatting content for different audiences or purposes, like turning a blog post into a social media caption.
With the right prompting in place, they can greatly increase your productivity, allowing you to rewrite more of your content and ensure all of it stays up to date.
Before diving into the 'how to' aspect of rewriting AI content, let's look at the 'why.'
When creating content, marketing plans should include a wide range of topics and styles across the entire marketing funnel.
As part of the ‘top of the funnel’ content creation process, you should create a range of content from evergreen to topical. While evergreen content may not need as many updates (if the information is static), topical content requires updates to ensure it’s relevant and continues to rank well on Google.
AI can be an excellent tool for researching new information (just remember that fact-checking is still important).
Much like the benefit above, AI can be an effective way to implement a brand tone of voice shift, such as turning content more informational or conversational.
AI rewriting tools are a fantastic way to create content that is specific to your audience.
Let's say, for example, that you run an online bookstore service, where you sell books and allow readers to find their local bookshops.
With the help of AI, you could create articles tailored specifically to each location, while keeping the rest of the more generic content the same.
ChatGPT and other leading AI models still have the propensity to spout statistics from thin air. It’s worth checking where their statistics came from, regardless of how confident the AI tool seems to be with its answers.
Check out this example from Google Gemini:
Looks pretty legit, right? After all, not only has Gemini provided statistics, it’s even sourced them! However, if you click on the links those statistics don’t always appear on the page.
So, while it’s great for initial research, it’s essential to review the source material to see if the AI-generated facts line up with their source.
One of the largest problems that arises from rewriting content with AI is that your new content will get marked as AI-generated.
AI-generated content has the potential to be negatively marked down by Google, moving your article down in the rankings and potentially impacting other content you create.
One common mistake people make when asking AI to rewrite content is that they paste their original content, hit send, then create their request, and hit send.
While it’s not always an issue, this type of approach can confuse AI tools, especially when the conversation continues over multiple messages.
AI tools can mix up previous messages when asked to cite them. So, you’ll get much better results by pasting the content you want to amend directly into the same text window as your request.
Sure, you can use the first answer you get from your AI tool if it suits, but don't be afraid to ask the rewriter tool to give you a few more options to consider. This will help you continue to improve your prompting and provide a wider variety of phrasing.
Lastly, it's crucial that you don't rely too heavily on your AI paragraph rewriter tool. After all, if you simply rewrite your entire article, Google will likely flag it as 100% AI-generated.
This could significantly impact your rankings in Google in a negative way, considering that Google prioritizes people-first content. So, adding your human editing and perspective is essential.
In summary, AI tools are fantastic for producing a rewritten paragraph quickly, but shouldn't be something you lean on too heavily during the rewriting process.
When used sparingly, they reduce the time it takes to complete rewrites, opening up your schedule to focus on other projects.
An AI paragraph rewriter tool can be effective for rewriting paragraphs, but it should be used sparingly and include a human follow-up review as well as editing.
The easiest way to rewrite content with AI is to post the original sentence in your chosen tool, followed by your specific requirements, all within the same prompt.
If you want to rewrite AI-generated content, be wary of AI humanizers. In several reviews of AI writing tools that humanize content, we’ve found that the Originality.ai AI detector identifies the content as AI-generated.